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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Operations PDCA Cycle | ![]() Operations Gemba Walk | ![]() UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1 h bis mehrere Wochen | 30-120 min | 0.5-2 Tage |
Participantsdifferent | 3-10 | 1-8 | 2-6 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | PDCA Log, Experiment Plan, Learning Outcome, Standard Change | Observation Notes, Improvement Ideas | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | Continuous improvementLeanExperiments | LeanObservationProcessOperations | Service designOperationsJourneyBlueprint |



