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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 30–60 min per interview | 30-60 min je Interview |
Participantsdifferent | 3-10 | 2-6 | 1 participant per interview | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | JourneyCustomerService designCanvas | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery | DiscoveryInterviewsOpportunityCustomer |