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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Solution Tree |  Product Discovery Concierge MVP |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h Setup, laufend | 1-4 Wochen | 2-4 h |
Participantsdifferent | 3-10 | 2-6 | 3-10 Kunden | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Opportunity Solution Tree, Experiment Backlog, Learning Log | Concierge Learnings, Service Blueprint, MVP Risks | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | DiscoveryOutcomesExperimentsOpportunity | MVPValidationServiceDiscovery | JourneyServiceService design |