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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h1-2 h Setup, laufend1-4 Wochen1-5 Tage
Participantsdifferent
3-102-63-10 KundenNutzertraffic
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesOpportunity Solution Tree, Experiment Backlog, Learning LogConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning Decision
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryOutcomesExperimentsOpportunity
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
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