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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Opportunity Scoring with its method-specific working model.
Product Discovery
Opportunity Scoring
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h60-120 min1-4 Wochen1-3 Wochen
Participantsdifferent
3-103-63-10 Kunden5-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesOpportunity Score Table, Top OutcomesConcierge Learnings, Service Blueprint, MVP RisksJob Stories, Outcome Statements, Opportunity List
Tagsno overlap
JourneyCustomerService designCanvas
PrioritizationDiscoveryOutcomesNeeds
MVPValidationServiceDiscovery
CustomerOutcomesNeeds
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