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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h30-60 min je Interview0.5-2 Tage2-3 h
Participantsdifferent
3-105-12 Interviews6-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesInterview Notes, Opportunity Themes, Customer QuotesService Blueprint, Fail Points, Ownership MapCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryInterviewsOpportunityCustomer
Service designOperationsJourneyBlueprint
CanvasHypothesisOutcomesDiscovery
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