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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Opportunity Interview |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 30-60 min je Interview | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 3-10 | 5-12 Interviews | Internes Team | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tags1 shared | JourneyCustomerService designCanvas | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |