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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h30-60 min je Interview2-6 h0.5-2 Tage
Participantsdifferent
3-105-12 Interviews2-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesInterview Notes, Opportunity Themes, Customer QuotesEvent Model, UI Flow, Commands, Read ModelsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
DiscoveryInterviewsOpportunityCustomer
EventsBlueprintDomain-Driven DesignBehavior
Service designOperationsJourneyBlueprint
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