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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery MVP Test Matrix |  Product Discovery Concierge MVP |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 45-75 min | 1-4 Wochen | 25-40 min |
Participantsdifferent | 3-10 | 2-8 | 3-10 Kunden | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Test Matrix, Test Plan | Concierge Learnings, Service Blueprint, MVP Risks | Learning Card with evidence and next action |
Tagsno overlap | JourneyCustomerService designCanvas | ExperimentsValidationDiscoveryOptions | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryLearning |