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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of MORT Analysis with its method-specific working model.
Operations
MORT Analysis
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a safety-relevant event or a system with high protection requirements, the method examines where controls failed. It exposes both technical and organizational gaps.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 hMehrere Tage bis Wochen2-4 h2-4 h
Participantsdifferent
3-102-62-64-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesMORT Worksheets, Findings per Branch, Corrective Actions, Systemic RecommendationsFamily Tree Diagram, Pattern Notes, Systemic MeasuresJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
Root causeSafetySystemicIncident
Root causePatternsIncidentSystemic
JourneyServiceService design
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