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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Mind Mapping |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-3 h | 15-45 min | 2-4 h | 0.5-2 Tage |
Participantsdifferent | 3-10 | 1-10 | 4-10 | 6-12 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Mind Map, Topic Clusters, Open Questions | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | JourneyCustomerService designCanvas | BrainstormingIdeasMappingStructureFacilitation | JourneyServiceService design | Service designOperationsJourneyBlueprint |