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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Design Lean UX Canvas | ![]() Product Discovery Jobs to Be Done | ![]() Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 2-3 h | 1-3 Wochen | 60-120 min |
Participantsdifferent | 3-10 | 3-8 | 5-12 Interviews | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Completed Lean UX Canvas, Hypothesis list, First experiment | Job Stories, Outcome Statements, Opportunity List | Opportunity Score Table, Top Outcomes |
Tagsno overlap | JourneyCustomerService designCanvas | CanvasHypothesisOutcomesDiscovery | CustomerOutcomesNeeds | PrioritizationDiscoveryOutcomesNeeds |



