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| Criterion |  UX Design Customer Journey Canvas |  UX Design Lean UX Canvas |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 h | 2-3 h | 30–60 min | 30–60 min per interview |
Participantsdifferent | 3-10 | 3-8 | 4-8 | 1 participant per interview |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Completed Lean UX Canvas, Hypothesis list, First experiment | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | JourneyCustomerService designCanvas | CanvasHypothesisOutcomesDiscovery | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |