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| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Product Discovery Kano Model | ![]() Product Discovery Test Card | ![]() UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 Tage | 20-35 min | 2-3 h |
Participantsdifferent | 3-10 | 10-50 | 1-5 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes | Test Card with a pre-set threshold | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer | ExperimentsValidationDiscoveryHypothesis | CanvasHypothesisOutcomesDiscovery |



