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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
A paper-based illustration representing Kano Model with its core stages and visible working result.
Product Discovery
Kano Model
Paper illustration for Learning Review.
Operations
Learning Review
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight.After a project phase with mixed results, the method makes learning from the individual case reusable. It connects events, decisions, and systemic conditions into robust insights.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h1-2 Tage1-3 h0.5-2 Tage
Participantsdifferent
3-1010-503-106-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesKano Matrix, Feature Classes, Priority ThemesLearning Review Notes, System Factors, Improvement ActionsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
SatisfactionPrioritizationCustomer
LearningRetrospectiveIncidentOperations
Service designOperationsJourneyBlueprint
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