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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Kano Model |  Product Discovery Hypothesis Prioritization Canvas |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 Tage | 60-90 min | 2-4 h |
Participantsdifferent | 3-10 | 10-50 | 3-8 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Kano Matrix, Feature Classes, Priority Themes | Prioritization Canvas, Hypothesis Backlog | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | SatisfactionPrioritizationCustomer | ExperimentsPrioritizationDiscoveryHypothesis | JourneyServiceService design |