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Selected:Customer Journey CanvasJobs to Be DoneATAM (Architecture Tradeoff Analysis Method)Architecture Inception Canvas
| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Jobs to Be Done |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | 1-3 h | 1-3 Wochen | Several meetings plus preparation and analysis; total effort depends on scope | 1-2 h |
Participantsdifferent | 3-10 | 5-12 Interviews | Evaluation team, architects, and relevant stakeholders | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Job Stories, Outcome Statements, Opportunity List | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | JourneyCustomerService designCanvas | CustomerOutcomesNeeds | ArchitectureQualityRiskTradeoffsStakeholders | AlignmentArchitectureCanvas |