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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.
Complexitydifferent
MediumMediumHighMedium
Timedifferent
1-3 h1-3 WochenSeveral meetings plus preparation and analysis; total effort depends on scope60-120 min
Participantsdifferent
3-105-12 InterviewsEvaluation team, architects, and relevant stakeholders2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesJob Stories, Outcome Statements, Opportunity ListPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsCommunication Canvas, Stakeholder Messages, Architecture Communication Plan
Tagsno overlap
JourneyCustomerService designCanvas
CustomerOutcomesNeeds
ArchitectureQualityRiskTradeoffsStakeholders
ArchitectureCommunicationStakeholdersCanvas
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