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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a JTBD interview notebook with a decision timeline, forces of change and a concise job hypothesis.
Product Discovery
Jobs to Be Done
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h1-3 Wochen60-120 min1-2 h
Participantsdifferent
3-105-12 Interviews2-83-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesJob Stories, Outcome Statements, Opportunity ListCommunication Canvas, Stakeholder Messages, Architecture Communication PlanInception Canvas, Risks, Goal List, Open Questions
Tagsno overlap
JourneyCustomerService designCanvas
CustomerOutcomesNeeds
ArchitectureCommunicationStakeholdersCanvas
AlignmentArchitectureCanvas
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