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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h2-4 h30-60 min je Interview1-5 Tage
Participantsdifferent
3-104-105-12 InterviewsNutzertraffic
Formatdifferent
WorkshopWorkshopWorkshop + asyncAsync
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesJourney Map, Pain-point List, Opportunity BacklogProblem Evidence, Risk Notes, Customer SegmentsClick Data, Interest Signal, Learning Decision
Tagsno overlap
JourneyCustomerService designCanvas
JourneyServiceService design
DiscoveryInterviewsValidation
ValidationExperimentsDemandDiscovery
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