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| Criterion |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |  Product Discovery Kano Model |  Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 2-4 h | 1-2 Tage | 30-60 min |
Participantsdifferent | 3-10 | 4-10 | 10-50 | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Kano Matrix, Feature Classes, Priority Themes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | SatisfactionPrioritizationCustomer | PrioritizationOperationsPortfolio |