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Selected:Customer Journey CanvasCustomer Journey MappingHypothesis Prioritization CanvasConcierge MVP
| Criterion | ![]() UX Design Customer Journey Canvas | ![]() UX Research Customer Journey Mapping | ![]() Product Discovery Hypothesis Prioritization Canvas | ![]() Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 h | 2-4 h | 60-90 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 4-10 | 3-8 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | Prioritization Canvas, Hypothesis Backlog | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | ExperimentsPrioritizationDiscoveryHypothesis | MVPValidationServiceDiscovery |



