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Selected:Customer Journey CanvasCustomer Journey MappingGoal Question MetricArchitecture Inception Canvas
| Criterion |  UX Design Customer Journey Canvas |  UX Research Customer Journey Mapping |  Engineering Goal Question Metric |  Architecture Architecture Inception Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 2-4 h | 90-180 min | 1-2 h |
Participantsdifferent | 3-10 | 4-10 | 3-6 | 3-8 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Journey Map, Pain-point List, Opportunity Backlog | GQM Table, Metric Profiles | Inception Canvas, Risks, Goal List, Open Questions |
Tagsno overlap | JourneyCustomerService designCanvas | JourneyServiceService design | MetricsMeasurementEngineeringAlignment | AlignmentArchitectureCanvas |