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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Architecture Communication Canvas method illustration showing its working structure
Architecture
Architecture Communication Canvas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
1-3 h2-4 h60-120 minSeveral meetings plus preparation and analysis; total effort depends on scope
Participantsdifferent
3-104-102-8Evaluation team, architects, and relevant stakeholders
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesJourney Map, Pain-point List, Opportunity BacklogCommunication Canvas, Stakeholder Messages, Architecture Communication PlanPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations
Tagsno overlap
JourneyCustomerService designCanvas
JourneyServiceService design
ArchitectureCommunicationStakeholdersCanvas
ArchitectureQualityRiskTradeoffsStakeholders
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