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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 h1-5 Tage0.5-2 Tage2-4 h
Participantsdifferent
3-104-126-124-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesLogic Model, Change Objectives, Intervention Components, Evaluation PlanService Blueprint, Fail Points, Ownership MapJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
ChangeSystems thinkingCapability
Service designOperationsJourneyBlueprint
JourneyServiceService design
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