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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumHighHighHigh
Timedifferent
1-3 h1-5 Tage0.5-2 Tage2-4 h
Participantsdifferent
3-104-126-123-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesLogic Model, Change Objectives, Intervention Components, Evaluation PlanService Blueprint, Fail Points, Ownership MapFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
JourneyCustomerService designCanvas
ChangeSystems thinkingCapability
Service designOperationsJourneyBlueprint
Theory of ConstraintsSystems thinkingChange
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