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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
MediumHighHighHigh
Timedifferent
1-3 h1-5 Tage2-4 h0.5-2 Tage
Participantsdifferent
3-104-123-86-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesLogic Model, Change Objectives, Intervention Components, Evaluation PlanFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
JourneyCustomerService designCanvas
ChangeSystems thinkingCapability
Theory of ConstraintsSystems thinkingChange
Service designOperationsJourneyBlueprint
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