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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 h1-5 Tage1-2 hHalf day
Participantsdifferent
3-104-124-123-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesLogic Model, Change Objectives, Intervention Components, Evaluation PlanAlignment Map, Open Issues, Decision QuestionsLeverage Map, Action Strategy
Tagsno overlap
JourneyCustomerService designCanvas
ChangeSystems thinkingCapability
AlignmentStakeholdersStrategyFacilitation
Systems thinkingChangeStrategy
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