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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Red Teaming method illustration showing its working structure
Decision Making
Red Teaming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.For strategic decisions with high reach, agreement and gut feeling are often not enough. Red teaming brings deliberate opposition into the situation and tests where a plan breaks under real counterarguments.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumMediumHighLow
Timedifferent
1-3 h1-3 h1-4 h45-90 min
Participantsdifferent
3-102-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesIssue Map, Positions, Argument NotesChallenge Findings, Risk Register, Mitigation PlanAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
JourneyCustomerService designCanvas
RationaleKnowledgeDecision
RiskDecisionSensemaking
AssumptionsRiskDecisionDiscovery
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