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| Criterion |  UX Design Customer Journey Canvas |  Knowledge Modeling IBIS |  UX Research Customer Journey Mapping |  Architecture Architecture Decision Record |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 2-4 h | 15-45 min |
Participantsdifferent | 3-10 | 2-8 | 4-10 | 1-3 |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Issue Map, Positions, Argument Notes | Journey Map, Pain-point List, Opportunity Backlog | ADR File, Decision Log, Rationale |
Tagsno overlap | JourneyCustomerService designCanvas | RationaleKnowledgeDecision | JourneyServiceService design | ArchitectureRationaleDocumentationGovernance |