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| Criterion |  UX Design Customer Journey Canvas |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Concierge MVP |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-90 min | 1-4 Wochen | 20-35 min |
Participantsdifferent | 3-10 | 3-8 | 3-10 Kunden | 1-5 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Prioritization Canvas, Hypothesis Backlog | Concierge Learnings, Service Blueprint, MVP Risks | Test Card with a pre-set threshold |
Tagsno overlap | JourneyCustomerService designCanvas | ExperimentsPrioritizationDiscoveryHypothesis | MVPValidationServiceDiscovery | ExperimentsValidationDiscoveryHypothesis |