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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 h2-4 h1-5 Tage60-120 min
Participantsdifferent
3-103-84-122-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesFuture Reality Tree, Negative Branches, Assumption List, Improved InjectionsLogic Model, Change Objectives, Intervention Components, Evaluation PlanConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
JourneyCustomerService designCanvas
Theory of ConstraintsSystems thinkingChange
ChangeSystems thinkingCapability
Theory of ConstraintsAssumptionsSystems thinking
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