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Selected:Customer Journey CanvasExpectation MappingArchitecture Inception CanvasATAM (Architecture Tradeoff Analysis Method)
| Criterion |  UX Design Customer Journey Canvas |  Facilitation Expectation Mapping |  Architecture Architecture Inception Canvas |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 45-90 min | 1-2 h | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | 3-10 | 3-12 | 3-8 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Workshop | Workshop | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Expectation Map, Alignment Notes, Agreements | Inception Canvas, Risks, Goal List, Open Questions | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersTeam | AlignmentArchitectureCanvas | ArchitectureQualityRiskTradeoffsStakeholders |