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| Criterion |  UX Design Customer Journey Canvas |  Facilitation Expectation Mapping |  Architecture Architecture Inception Canvas |  Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-2 h | 1-2 h |
Participantsdifferent | 3-10 | 3-12 | 3-8 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Expectation Map, Alignment Notes, Agreements | Inception Canvas, Risks, Goal List, Open Questions | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentStakeholdersTeam | AlignmentArchitectureCanvas | AlignmentStakeholdersStrategyFacilitation |