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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
A paper-based illustration representing Event Modeling with its core stages and visible working result.
Knowledge Modeling
Event Modeling
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.Event Modeling connects business workflows with commands, events, and views into one coherent mental model. It helps design behavior, UI, and technical slices from the same underlying logic.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h2-8 h2-6 h30-60 min je Interview
Participantsdifferent
3-105-122-85-12 Interviews
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsEvent Model, UI Flow, Commands, Read ModelsInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
JourneyCustomerService designCanvas
Domain-Driven DesignEventsDiscoveryWorkshop
EventsBlueprintDomain-Driven DesignBehavior
DiscoveryInterviewsOpportunityCustomer
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