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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration for OODA Loop.
Decision Making
OODA Loop
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 h60-120 min15-60 min je Zyklus1-2 h
Participantsdifferent
3-102-81-82-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsSituation Assessment, Decision Loop, Action UpdatesDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
JourneyCustomerService designCanvas
Theory of ConstraintsAssumptionsSystems thinking
DecisionChangeLearningStrategy
StrategyDecisionAssumptionsHypothesis
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