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| Criterion |  UX Design Customer Journey Canvas |  Systems Thinking Evaporating Cloud |  Product Discovery Assumption Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 45-60 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 2-8 | 1-6 |
Formatdifferent | Workshop | Workshop | Workshop + async | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Conflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments | Assumption map, Test backlog, Risk ranking | Experiment results, Decision log, Learning summary |
Tagsno overlap | JourneyCustomerService designCanvas | Theory of ConstraintsAssumptionsSystems thinking | AssumptionsRiskExperimentsValidation | ExperimentsGrowthAnalyticsValidation |