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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy DIBB |  Decision Making Force Field Analysis |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | In change initiatives, supporting and restraining forces sit at the table at the same time. Force Field Analysis makes these tensions explicit and shows where change can be pushed forward by strengthening or relieving. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-3 h | 1-2 h | 45-90 min | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 3-12 | 6-30 Experten |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | DIBB document, Belief list, Bet list, Learning report | Force Field Map, Change Levers, Risk Notes | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyDecisionAssumptionsHypothesis | ChangeDecisionStrategy | ForecastingExpertsDecisionStrategy |