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| Criterion |  UX Design Customer Journey Canvas |  Product Strategy DIBB |  Product Discovery Experiment Canvas |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 30-60 min | 45-60 min |
Participantsdifferent | 3-10 | 2-8 | 1-5 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | DIBB document, Belief list, Bet list, Learning report | Completed Experiment Canvas, Success Metric | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | JourneyCustomerService designCanvas | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |