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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Current Reality Tree
Systems Thinking
Current Reality Tree
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.A Current Reality Tree condenses many symptoms into a few causal chains. The method makes visible which core problems drive several negative effects at once.
Complexitydifferent
MediumHighMediumHigh
Timedifferent
1-3 h2-6 h2-4 h2-6 h
Participantsdifferent
3-103-104-103-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsJourney Map, Pain-point List, Opportunity BacklogCurrent Reality Tree, Core Problems, Intervention Ideas
Tagsno overlap
JourneyCustomerService designCanvas
CausalityIncidentRoot causeTimeline
JourneyServiceService design
Systems thinkingRoot causeConstraintsCausality
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