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| Criterion |  UX Design Customer Journey Canvas |  Business Strategy Business Model Canvas |  Business Strategy Value Chain Analysis |  Business Strategy VRIO Framework |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Value Chain Analysis shows where value is created, costs accrue, and differentiation becomes possible along the process. It compares strengths, risks, market logic, and courses of action. The result is captured as a value-chain map and lever list. | The VRIO Framework rates resources and capabilities on whether they are Valuable, Rare, Inimitable, and Organized. It compares strengths, risks, market logic, and courses of action. The result is captured as a VRIO table and strategic actions. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 h | 1-2 h | Half day | 90-180 min |
Participantsdifferent | 3-10 | 2-8 | 3-8 | 3-6 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Business Model Canvas, Assumption List, Business Hypotheses | Value Chain Map, Lever List | VRIO Table, Strategic Actions |
Tagsno overlap | JourneyCustomerService designCanvas | Business modelStrategyValueInnovation | StrategyBusiness modelDiagnosisAnalysis | StrategyDiagnosisBusiness modelCapability |