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| Criterion |  UX Design Customer Journey Canvas |  Systems Thinking Behavior Over Time Graph |  Systems Thinking Iceberg Model |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 h | 20-45 min | 30-60 min | 2-4 h |
Participantsdifferent | 3-10 | 1-10 | 2-10 | 4-10 |
Formatdifferent | Workshop | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Behavior Over Time Graph, Trend Hypotheses, Key Events | Iceberg Worksheet, Pattern Notes, Intervention Ideas | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | JourneyCustomerService designCanvas | Systems thinkingPatternsDynamics | Systems thinkingRoot causePatterns | JourneyServiceService design |