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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
Paper illustration of Family Tree Analysis with its method-specific working model.
Operations
Family Tree Analysis
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.For a risk that can only be managed through multiple layers of protection, the method examines the effectiveness of each barrier. It shows where safeguards are missing, too weak, or fail under real conditions.For a series of incidents with a similar pattern, the method arranges individual events as branches of a common origin. It makes visible which conditions keep recurring.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 h2-4 h2-4 h2-4 h
Participantsdifferent
3-102-62-64-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesBarrier Inventory, Failure Analysis per Barrier, Action BacklogFamily Tree Diagram, Pattern Notes, Systemic MeasuresJourney Map, Pain-point List, Opportunity Backlog
Tagsno overlap
JourneyCustomerService designCanvas
Root causeSafetyIncident
Root causePatternsIncidentSystemic
JourneyServiceService design
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