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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Architecture Inception Canvas method illustration showing its working structure
Architecture
Architecture Inception Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-3 hSeveral meetings plus preparation and analysis; total effort depends on scope1-2 h1-2 h
Participantsdifferent
3-10Evaluation team, architects, and relevant stakeholders3-84-12
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsInception Canvas, Risks, Goal List, Open QuestionsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
JourneyCustomerService designCanvas
ArchitectureQualityRiskTradeoffsStakeholders
AlignmentArchitectureCanvas
AlignmentStakeholdersStrategyFacilitation
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