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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 h45-90 min2-3 h1-2 h
Participantsdifferent
3-102-83-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesAssumption List, Critical Assumptions, Learning PlanCompleted Lean UX Canvas, Hypothesis list, First experimentDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
JourneyCustomerService designCanvas
AssumptionsRiskDecisionDiscovery
CanvasHypothesisOutcomesDiscovery
StrategyDecisionAssumptionsHypothesis
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