View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Design Customer Journey Canvas |  Decision Making Assumption Surfacing |  UX Research Customer Journey Mapping |  UX Design Lean UX Canvas |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 2-4 h | 2-3 h |
Participantsdifferent | 3-10 | 2-8 | 4-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Assumption List, Critical Assumptions, Learning Plan | Journey Map, Pain-point List, Opportunity Backlog | Completed Lean UX Canvas, Hypothesis list, First experiment |
Tagsno overlap | JourneyCustomerService designCanvas | AssumptionsRiskDecisionDiscovery | JourneyServiceService design | CanvasHypothesisOutcomesDiscovery |