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| Criterion |  UX Design Customer Journey Canvas |  Decision Making Assumption Surfacing |  UX Research Customer Journey Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 2-4 h | 1-4 Wochen |
Participantsdifferent | 3-10 | 2-8 | 4-10 | 3-10 Kunden |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Assumption List, Critical Assumptions, Learning Plan | Journey Map, Pain-point List, Opportunity Backlog | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | JourneyCustomerService designCanvas | AssumptionsRiskDecisionDiscovery | JourneyServiceService design | MVPValidationServiceDiscovery |