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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.
Complexitysame
MediumMediumMediumMedium
Timesame
1-3 h1-3 h1-3 h1-3 h
Participantsdifferent
3-101-83-122-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesArgument Map, Evidence Gaps, Decision RationaleKnowledge Map, Critical Knowledge Areas, Transfer PlanIssue Map, Positions, Argument Notes
Tagsno overlap
JourneyCustomerService designCanvas
SensemakingDecisionRationale
KnowledgeMappingRisk
RationaleKnowledgeDecision
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