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Selected:Customer Journey CanvasArchitecture Inception CanvasATAM (Architecture Tradeoff Analysis Method)Alignment Mapping
| Criterion | ![]() UX Design Customer Journey Canvas | ![]() Architecture Architecture Inception Canvas | ![]() Architecture ATAM (Architecture Tradeoff Analysis Method) | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 h | 1-2 h | Several meetings plus preparation and analysis; total effort depends on scope | 1-2 h |
Participantsdifferent | 3-10 | 3-8 | Evaluation team, architects, and relevant stakeholders | 4-12 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Customer Journey Canvas, Pain Points, Experience Opportunities | Inception Canvas, Risks, Goal List, Open Questions | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | JourneyCustomerService designCanvas | AlignmentArchitectureCanvas | ArchitectureQualityRiskTradeoffsStakeholders | AlignmentStakeholdersStrategyFacilitation |



