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Criterion
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Purposedifferent
When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 h1-2 h20-40 min initial, dann laufend60–90 min
Participantsdifferent
3-104-123-152-8
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Customer Journey Canvas, Pain Points, Experience OpportunitiesAlignment Map, Open Issues, Decision QuestionsROAM Board, Owner ListStakeholder Map, Engagement Plan, Risk Notes
Tagsno overlap
JourneyCustomerService designCanvas
AlignmentStakeholdersStrategyFacilitation
RiskAgileTrackingAlignment
StakeholdersAlignmentFacilitationChange
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